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Guidelines for naming conventions specific to iGaming.

Naming in iGaming Affiliate Tracking Software

Tips for naming campaigns in Google Ads for iGaming PPC.

Campaign Naming for Google Ads

Recommendations for naming websites in your affiliate marketing setup. programs, campaigns and sources.

Website Naming

Best practices for naming marketing sources.

Marketing Sources Naming

First Time Depositor versus New Depositing Customer, is there really a difference?

What is the difference between FTD and NDC?

Joe Hatch

John Wright

Best practices for naming in iGaming affiliate tracking software, Google Ads campaigns, marketing sources, and websites.

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