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What is the difference between FTD and NDC?

First Time Depositor versus New Depositing Customer, is there really a difference?

John Wright avatar
Written by John Wright
Updated over 2 weeks ago

In iGaming or other affiliate marketing niches, the FTD versus NDC debate continues.

Affiliates often ask, what is the difference between an FTD versus an NDC?

Some affiliate programs prefer to use NDC over FTD and some programs even have both metrics.

Here is a simple definition for both.

  • FTD - First Time Depositor
    Measures the deposit activation of any previously non-depositing signup or registration.

  • NDC - New Depositing Customer
    Measures new customers who deposit quickly which is often tied to CPA qualification which can show up in StatsDrone as QFTD.

Example of when FTDs and NDCs are triggered

Commission period = October.

Player action

Counts as FTD in Oct?

Counts as NDC in Nov?

Registers Oct 23 , deposits Nov 23

✅

✅

Registers Oct 23, deposits Nov 5

✅

❌

Registers Oct 28, deposits Nov 2

❌ (FTD in Oct)

❌ (not same month)

Some affiliate programs or affiliate networks will track this activity as same day while others track this in a 30 day window. Terms and conditions plus cookie policies can affect when your conversion activities count.

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